RTC Milano to manage and promote the NaTrue-Label for Natural and Organic Cosmetics in Italy
Milano/Brussels, 31 July 2009
NaTrue, the International Association for Natural Cosmetics, and RTC, a long standing research and quality consortium embracing Italian cosmetic companies and universities, have entered a strategic alliance to establish the 'NaTrue-Label' in Italy.
RTC will be responsible for the management of the label and the certification process in Italy. The NaTrue criteria are already published in Italian (http://www.Natrue-Label.com/criteria/criteria.html) and the Italian version of the NaTrue-Label website is available under www.Natrue-Label.it.
An international Standard
The NaTrue-Label was launched in 2008 to provide consumers and producers worldwide with a purely quality driven and reliable standard for authentic Natural and Organic Cosmetics. Over 150 products bearing the label are already on the shelves and the cooperation with RTC is a next step.
The NaTrue-Label is not for profit and the label management is based on the principle of split responsibility: NaTrue and its Scientific Committee safeguard the quality of the label and its criteria while independent partner organisations manage the certification process per country or region.
The Natural and Organic Cosmetics market is booming round the world. Italy is one of the most dynamic markets in Europe with successful local industries in this sector. The strategic alliance will significantly improve transparency for consumers and strengthen trust in authentic, high quality Natural and Organic Cosmetic products. As there already are NaTrue-Label-accredited Italian certifiers, we expect certification of products soon.
About NaTrue
NaTrue is the International Association of Natural & Organic Cosmetics manufacturers who aim to safeguard the highest possible standards for natural cosmetics and their ingredients.
Originally not an objective, the establishment of a reliable label and corresponding criteria became an important priority for NaTrue as international criteria harmonization talks remained without tangible results following several years of negotiations. The criteria are publically accessible under www.NaTrue-Label.eu and membership in NaTrue is not a condition for certification.
About RTC
Research and Cosmetological Technologies (RTC), NaTrue-Label management partner for Italy, was founded in 1990 and is a non-profit consortium embracing 22 universities and scientific institutes across Italy as well as 150 cosmetic companies, promoting well-being. RTC is dedicated to research in cosmetology and nutrition. RTC has a new laboratory of cosmetological research at UNICAL (University of Calabria). It has been opened in order to constitute, together with the University of Catania and the University of Salerno, a Center of Excellence in cosmetological research and ‘well-being’, in order to present projects to the European Union.
RTC is also specialised in training, holding, among others, regular ECM (CME: Continuing Medical Education) courses for chemists in Italy. In cooperation with the associated Universities, making part of the trainers and premises available, over 14.000 chemists across the country have already been trained.
Press Contact:
RTC:
Luciano Privitera, Director
Ricerche e tecnologie cosmetologiche
Via Accademia 33
20131 Milano
Phone: + 39 (02) 28 17 7323
E-Mail: rtc(at)rtc-consorzio(dot)it
NaTrue:
Julie Tyrrell
NaTrue Secretary General
Square de Meeûs 37, B 1000 Brussels
Phone: + 32 (0) 2 791 7566
E-mail: info(at)natrue(dot)eu
Website: www.NaTrue.org
