FAQ

What role is assumed by NaTrue and what role is assumed by IKW in the management of the label?

NaTrue is responsible for the definition of the criteria based on its scientific expertise and know-how. These criteria are transparent and consequently are the basis for a label which consumers can trust. The scientific NaTrue committee "Criteria and Label" manages and regularly examines the definitions and quality criteria and ensures that any necessary changes are made.

The daily management of the NaTrue Label is deliberately left to independent cooperation partners. In Germany IKW assumes the administrative tasks and daily management of the label.