FAQ

Who or what is NaTrue?

NaTrue is the European Interest Grouping of Natural & Organic Cosmetics manufacturers who aim to safeguard the highest possible standards for natural cosmetics and their ingredients. Its Secretariat is located in Brussels. It was founded by the pioneer companies of natural cosmetics in order to guarantee the protection of the term natural cosmetics.

The term "natural cosmetics" is not protected by law. More and more products are marketed under the banner of natural and ecological properties. Customers, however, have clear expectations of natural cosmetics.  They want to treat themselves and the environment and should not be deceived.

The definition of natural cosmetics should not be based on business interests but solely on quality requirements and consumer expectations.

The criteria for the NaTrue Label provide such a definition. To find out more about the aims and mission of NaTrue, visit www.natrue.eu.