FAQ
Who or what is NaTrue?
Does a company have to be a member of NaTrue to have its products certified?
What interests are behind these criteria?
Aren't there enough labels already?
Why did NaTrue choose IKW as the label management partner?
What role is assumed by NaTrue and what role is assumed by IKW in the management of the label?
What's the difference between the NaTrue criteria and those of existing labels?
How is a product certified? Is the certification procedure transparent and comprehensible/ honest?
Who acts as a certification company? Will there just be one or several companies? How is independence guaranteed?
How much does it cost to certify a product?
When will the first certified products appear on the market?
Have the NaTrue founding companies developed the criteria to suit their products or will formulations have to be changed?
Is it already foreseeable at the present time which product groups will qualify for which NaTrue Label level? Are there limits for some products (according to the current state of development)?
When may minerals that occur naturally in nature also be used in nature-identical (synthetic) form?
Why are substances that occur in nature like glycerol described as derived natural substances in Annex 3?
How can I find out whether a raw material which is not yet listed in Annex 3 corresponds to the definition of a derived natural substance?
How are the permitted manufacturing processes for derived natural substances selected?
Which surfactants are permitted according to the NaTrue criteria?
Why is it that only the surfactants have to be fully biodegradable – why not the other derived natural substances too?
Why is there a need for complicated calculations and tables to classify natural and organic cosmetics? Couldn't they be defined more simply?
Do the criteria also contain requirements for sustainable management of the certified companies (environmentally friendly packaging/ environmentally friendly production processes/ waste disposal/ hygiene etc.)?
Why don't the NaTrue criteria contain any statements on animal experiments?








